Remarkable experiences.
Created together.

Immersive education · Grades 5–6

Beautiful Minds® X North Melbourne Kangaroos

The Huddle had a bold idea. What if North Melbourne Football Club could be the most exciting classroom a child ever walks into?

The Huddle's CEO, Cameron McLeod, reached out to Beautiful Minds®, recognising our 23 years of experience helping children learn, grow and discover what they're capable of. Our renowned storytelling would bring that understanding to life in a whole new way.

Making it real meant finding a team that could build a stadium out of sound and story. Beautiful Minds® went looking, and found Spatial in California.

Spatial was led by Darrell Rodriguez, who had already spent a career creating worlds. He was a Disney Imagineer, building immersive experiences for theme parks. He was President of LucasArts, George Lucas's legendary games studio and the home of Star Wars and Indiana Jones. Darrell heard the vision and was in.

Around him was a team that had shaped the modern world: a founding engineer of Nest, a product lead behind iPhone and Apple TV, and a member of the original Apple team who helped Steve Jobs launch the iPhone to the world. Spatial was backed by National Geographic, The Kraft Group and Fenway Sports Group. MKTG joined to bring the craft of world-class live events.

Together, we built Game Day like a film, weaving screenplay, sound, visuals and special effects into one immersive experience.

Spatial went to Marvel Stadium to capture the real roar of an AFL crowd, then wrapped it around the room through 21 channels of sound. When the lights go down, a room full of Grade 5 and 6 students forgets it's an excursion. For four quarters they're on the ground, solving STEM challenges as a team. The kids learn to win as a team through the power of sports.

Game Day opened in 2022 as an Australian first, free for schools and built for the kids who need it most. A year later, Game Day was named the Asia Pacific's best application of AV in education.

$7.3M

Victorian Government investment

4,500

students in the first year

100

schools in low socio-economic areas

North Melbourne Kangaroos · The Huddle

Corporate well-being

Beautiful Minds® X Netflix

Beautiful Minds® hosted corporate well-being events for Netflix, bringing our well-being work into a world-class team setting.

Wellness events · Teams

Youth empowerment

Nestlé Girls Academy

Beautiful Minds® partnered with Nestlé Girls Academy on an initiative aimed at empowering girls aged 8–14.

Brand partnership · Girls aged 8–14

Private family experiences

Time together, for YPO families.

YPO is a private global leadership community of more than 38,000 chief executives. It brings together influential business leaders through trusted relationships, shared learning and experiences that extend to their families.

Beautiful Minds® creates fun, private events for YPO members and their families, focused on building a healthy family culture. Chief executives, their partners and children learn together how to create a home where everyone feels connected and can thrive.

These leaders have built strong cultures in the business world. Here, they bring that same care and intention home, exploring as a family what makes a healthy home. Shared learning, laughter and time together bring the ideas to life.

YPO Family Days · Members & their families

Workshops

Adelaide Crows

Fun interactive event series with the Adelaide Crows, getting more girls into sport and bringing Beautiful Minds® expertise into a proud sporting community.

Creative campaign · Post-it®

Beautiful Minds® X 3M

A Little Space To Think. For 3M’s Post-it® campaign, Beautiful Minds® founder Marina Passalaris joined a series of expert masterclasses exploring creativity, collaboration and the balance between life online and offline.

Marina brought our youth and parenting expertise to the series, sharing ways for families to make room for connection and creativity beyond the screen. Beautiful Minds® contributed practical activities and footage from our experiences to bring those ideas to life.

At the heart of our contribution was the Love Bomb Wall: a playful activity where young people use Post-it® notes to share compliments, practise gratitude and reflect on how they see themselves. A simple invitation to give kindness, receive it and carry it home.

Post-it® by 3M · Young people & families